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Smithsonian Gets Ivory

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By: TOM BRANNA

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The museum that houses Archie Bunker’s chair has added another national treasurer to its lineupIvory’s slogans, “It Floats” and “99 44/100% Pure,” are two of the most recognizable slogans in American advertising history, according to P&G. An accompanying display will showcase highlights of the Ivory advertising materials dating back to 1882, including the first Ivorybaby, various campaigns throughout the 20th century and rare artifacts. Thedisplay opens t...

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